For businesses that need the expertise of a Chief Marketing Officer (CMO) but don't have the resources to hire one full-time, a fractional CMO can provide the perfect solution. A fractional CMO is an experienced marketing leader who works part-time, allowing businesses to access the same level of expertise as a full-time hire without the same commitment and cost. Fractional CMOs bring the experience and practices used by larger companies to develop their marketing strategy, and can provide invaluable guidance in developing and implementing marketing strategies. A fractional CMO can help businesses answer four key questions: What should be done? How should it be done? Who should do it? And when should it be done? Working with an experienced fractional CMO agency, such as Chief Outsiders, is the fastest way to hire a CMO to serve as a senior marketing leader who aligns with your senior management and executive management.
Unlike an external consultant, a fractional CMO tends to participate in daily operations as if they were an employee, and can provide value in the time available. The cost of a fractional CMO depends on your level of knowledge and experience, the number of working hours, and the scope and duration of the project. You can also select a fractional CMO who has direct experience in your sector or industry, so that they can contribute immediately and implement strategies and tactics that can make a measurable difference in a more efficient time frame. The biggest advantage of hiring a fractional CMO instead of a full-time marketing director is the cost.
Best of all, using Chief Outsiders' fractional CMO services gives you much more than just a new face in your company. A fractional CMO not only strategizes or provides advice, but is also uniquely prepared to report to top management and is often asked to oversee execution and derive results from marketing initiatives. Hiring a fractional CMO gives you access to pretty much all the benefits of hiring a permanent marketing director. A fractional Chief Outsiders CMO leads their team by managing their tasks, focusing their activities, hiring new employees and much more.
A fractional CMO is perfect for short-term tasks, such as filling an unexpected CMO vacancy, quickly refocusing marketing efforts and accelerating growth, or hiring an executive advisor who can be your marketing eyes and ears. In addition to these advantages, there are several other benefits that come with hiring a fractional CMO. For example, they can help you develop an effective marketing strategy that will help you reach your goals faster. They can also provide valuable insights into how to optimize your current marketing efforts for maximum impact. Furthermore, they can help you identify new opportunities for growth and expansion that you may not have considered before. Moreover, they can help you create an effective budget for your marketing efforts so that you don't overspend or underinvest in any particular area.
Finally, they can help you create an effective team structure so that everyone is working together towards the same goal. In short, a fractional CMO can be the best solution to strengthen your brand, inculcate a sense of leadership in marketing, and keep your marketing strategies and efforts underway. While a CMO's average fractional contract lasts 9 to 12 months, it often includes a 90-day grace period that allows employers to end the relationship. Hiring a fractional Chief Marketing Officer is an excellent way for businesses to access top-level expertise without having to commit to full-time employment. With the right partner like Chief Outsiders, businesses can benefit from experienced guidance on developing and implementing effective marketing strategies while saving money on costs associated with full-time hires.
